With over two decades of expertise, I offer fresh perspectives, dependable solutions, and unwavering support to captivate business-to-consumer (B2C) sales. Let's connect and take your digital marketing to new heights.
Unleash your digital channels, captivate customers, optimize engagement, and drive B2C car sales growth. Embrace best-in-class innovations, set industry benchmarks, and elevate your digital marketing strategies.
Unparalleled Expertise in Automotive Marketing:
With 23 years of experience serving world-class leading automotive brands like BMW, Mercedes, Audi, Porsche, and innovative startups like Lucid, my client-centered approach offers tailored advice to uncover new growth opportunities in the digital landscape. Understanding your company inside-out, I provide strategic guidance that aligns with your objectives, backed by extensive industry expertise and a keen eye for cutting-edge opportunities in the digital realm.
Customized Consulting Approach
Tailored to Your Unique Goals and Needs:
As soon as you contact me through the "Contact Me" page, I ensure a prompt response to acknowledge your inquiry and express appreciation for reaching out.
We schedule an initial discovery call to gain a comprehensive understanding of your automotive brand, its current marketing strategies, pain points, and growth objectives.
During the discovery call, I conduct a thorough needs assessment, identifying specific challenges and opportunities in your digital marketing efforts.
Based on the information gathered, I create customized omnichannel marketing solutions tailored to your brand's unique requirements and objectives.
I provide a detailed proposal outlining the recommended strategies, services, and deliverables, including timelines and cost estimates.
Upon agreement and acceptance of the proposal, we kick off the collaboration, setting clear goals and milestones for the project.
Data Collection and Analysis
I gather relevant data from your current marketing efforts and perform an in-depth analysis to identify areas of improvement and potential growth.
Using the insights gained, I develop comprehensive omnichannel marketing strategies aimed at boosting your sales, enhancing customer engagement, and improving brand visibility.
Implementation and Execution
With your approval, I proceed with implementing the agreed-upon strategies, ensuring seamless execution and optimization.
Throughout the collaboration, I continuously monitor the performance of the implemented strategies, making data-driven adjustments for maximum effectiveness.
Reporting and Analysis
Regular progress reports and performance analyses are provided to keep you informed about the success of the marketing initiatives.
I offer continuous support and strategic guidance throughout the consultation process, making sure you are equipped to excel in the digital landscape.
Get in touch
Audi Connected Customer Journey Concept
Audi initially relied on visually appealing 2D images for their international Car Configurator. Recognizing the potential benefits of providing prospects with a more immersive and lifelike 3D interaction, I envisioned that this advancement would elevate the overall experience, captivating, engaging, building trust, and ultimately driving conversions.
After an extensive journey and a successful board presentation to Audi Executives, the groundbreaking project budget was approved, marking a significant milestone. This facilitated the launch of the first-ever Cloud Stream Standard in automotive history, revolutionizing the availability of High-End 3D visuals for 48 distinct variations across 25 markets.
Audi's implementation of High-End 3D visuals has transformed the car buying process, offering customers an interactive and personalized journey. With unprecedented realism and interactivity, prospective buyers can configure their dream cars down to the finest details, virtually test-drive various models, and explore interior features. The Cloud Stream Standard ensures seamless accessibility across multiple platforms, expanding Audi's global reach and delivering a consistent brand experience. These innovative 3D visualizations have elevated Audi's digital presence, leading to increased customer satisfaction and remarkable sales growth, solidifying their leadership in immersive digital customer experiences within the automotive industry.
AWS showcase e-tron machine learning concept at CES
"Revolutionize your automotive retail experience with our cutting-edge implementation. By harnessing the power of machine learning, we have redefined the car-buying process. Our solution integrates real-time analytics and intelligent recommendations, providing a personalized journey at every step. Discover a smarter way to engage customers and drive conversions in the automotive industry."
Audi Virtual Reality Experience
"Step into a new dimension of automotive exploration with our Virtual Reality Experience showcased at exclusive showrooms like Audi City Berlin. Immerse yourself in a virtual world where you can engage with any desired model and experience it firsthand. Discover the future of car shopping through an immersive and interactive journey that brings your dream car to life. Visit our select showrooms and be captivated by the power of virtual reality."
The ultimate goal is to unleash exponential sales growth for your automotive brand through innovative and data-driven omnichannel marketing strategies, establishing your brand as a leader in the industry.
Lucid World's Most Advanced Car-Buying Journey
During CES 2019, I had the honor of meeting Lucid, an exciting electric vehicle (EV) startup, while presenting on the future of digital car buying through Audi. Intrigued by Lucid's vision and their compelling offerings, I made the bold decision to relocate to the Bay Area in 2019. With just six months remaining until the global launch of the Lucid Air, I wholeheartedly embraced the challenge of developing an innovative solution from the ground up.
Despite the unprecedented challenges presented by the global pandemic, my unwavering dedication to delivering another unrivaled customer experience for Lucid Motors never faltered. Our achievement established a new benchmark in the industry, showcasing our unwavering commitment to excellence.
Whether it's experiencing the Lucid Air in your hands, utilizing the streamed 3D Air on iPads at retail locations, immersing yourself through the VR-Buck, or configuring your vehicle remotely with the revolutionary Lucid Studio Live, prepare to be amazed anytime and anywhere, transcending geographical boundaries.
Video Lucid Studio Retail Experience
"Immerse yourself in the future of automotive exploration at Lucid Studio. Experience the game-changing VR-Buck, where you can step into the driver's seat of your dream car and explore every detail. Get a true sense of power, craftsmanship, and performance in a fully immersive virtual reality environment. Discover a new dimension of automotive luxury and innovation at Lucid Studio today."
Lucid Studio Live 1:1 Remote Car Buying
"Introducing Lucid Studio Live, the ultimate virtual car buying experience. With this time and space-independent application, customers can embark on a seamless purchase journey and explore the extraordinary Lucid Air from the comfort of their own space. No need to visit a physical location—Lucid Studio Live brings the showroom to you, providing a highly engaging and convenient way to discover the exceptional features of the Lucid Air. Join the growing number of customers who have embraced this innovative and immersive car buying experience."