Thomas Orenz
Operating Executive
Building Product-to-Revenue Platforms
I build and scale product-to-revenue platforms across automotive, mobility and complex digital environments.
I connect product, engineering, marketing and sales into accountable commercial systems across customer acquisition, commerce and CRM-enabled personalization.
Available for selected executive mandates, interim leadership and senior in-house roles.
Impact at a glance
+46% Conversion Uplift
+51% Revenue / Session
+€1,198 Basket Uplift
$20M Platform Investment
→ Based in Munich. Operating globally.
Proven Platform Builds
+46% Conversion Uplift
Lucid Motors digital retail platform
+€1,198 Basket Uplift
Audi 3D configurator impact
$20M Platform Investment
New Murabba digital innovation scope
The Four Operating Dimensions of Revenue Platforms
Product & Design DNA
Turns complex products into digital experiences people understand, trust and buy.
Real-Time & Immersive Technology
Applies 3D, cloud streaming and interactive systems where they create measurable value.
Commercial Platform Architecture
Connects acquisition, commerce, CRM and performance logic into scalable revenue systems.
Executive Operating Discipline
Aligns decisions, ownership and execution across product, brand, technology and mandates.
Executive Endorsements and References
Selected endorsements from executive stakeholders, partners and long-term collaborators.
Derek Jenkins
Senior Vice President Design and Brand
Lucid Motors, Newark, California, United States
His ability to leverage world-first innovations and successfully promote our products is a testament to his expertise and strategic approach. The Global EV Launch of Autocar Award-Winning D2C eCommerce Connected Customer Journey and the Global Rollout of our Ray-Traced Interactive 3D Web Configurator have set new industry standards, thanks to Thomas' commitment to delivering best-in-class quality.
Dr. Felicitas Nogly
Head of Marketing Communication
AUDI AG, Ingolstadt, Bavaria, Germany
Notably, Mr. Orenz played a key role in spearheading the AVE2WEB (Audi Visualization Engine to Web) initiative, a groundbreaking project that revolutionized the automotive industry. This innovative endeavor involved the development and global rollout of the Global Cloud Streamed 3D Car Configurator, offering customers an immersive car customization experience accessible across 25 countries.
Norman Marks
Global Vice President - Automotive Industry
Nvidia, Detroit Metropolitan Area, United States
Collaborating with Thomas on a transformative configurator experience was a remarkable journey. Together, we pushed the boundaries of innovation, leveraging cutting-edge technologies to create a visually stunning and immersive platform. Thomas's expertise in bridging the gap between Brand, Design, and Marketing was instrumental in our success.
Flagship Platform Programs
Selected platform programs with measurable impact across giga-scale digital builds, D2C revenue systems and cloud-streamed retail environments.
Selected Executive Mandates
I step in where digital platforms need senior decision authority, execution discipline and commercial accountability.
Typical assignments include platform direction at enterprise scale, cross-functional alignment across product, brand and technology, commercial systems under pressure or in transition, and interim ownership where execution needs immediate senior control.
These are operating assignments with clear ownership, not advisory overlays.
Selected Brand and Platform Environments
Built and operated across OEM, mobility and complex enterprise platform environments.
Where Product DNA Meets Revenue Systems
Strong revenue platforms do not sit in marketing alone. They connect product logic, customer experience and commercial performance in one accountable system.
I build scalable platform structures across customer experience, digital sales and real-time content, aligned with attribution, governance and operating discipline.
Across 25+ years in automotive, I have built product-to-revenue systems at scale from Audi to Lucid to New Murabba.
→ Internal capability first, not external dependency.
Content from Youtube can't be displayed due to your current cookie settings. To show this content, please click "Consent & Show" to confirm that necessary data will be transferred to Youtube to enable this service. Further information can be found in our Privacy Policy. Changed your mind? You can revoke your consent at any time via your cookie settings.
Real-time Personalization at Scale
Personalization creates value when content, CRM, interaction and platform logic work as one commercial system.
Looking for an executive who can build, scale or reset digital revenue platforms?
I take on selected executive mandates, interim leadership assignments and senior in-house roles where product, technology and commercial systems need to perform as one.
→ Based in Munich. Operating globally.