Transformative Digital Innovation for Automotive, Luxury & Urban Brands

I architect immersive digital ecosystems — spanning XR, AI, cloud‑streamed and 3D experiences — that drive measurable growth, engagement, and brand differentiation.

With 25+ years delivering innovation for Porsche, Audi, Lucid Motors (PIF), BMW, Stellantis, and New Murabba (PIF), I help companies translate bold digital visions into commercial outcomes.


→ Based in Europe, globally active. Available for executive leadership or consulting mandates in innovation, transformation, and digital experience.

Derek Jenkins

Senior Vice President Design and Brand

Lucid Motors, Newark, California, United States


At Lucid Motors, we are incredibly proud of the groundbreaking work that Thomas has accomplished with our configurator and VR experience. His dedication to pushing boundaries and delivering exceptional results has solidified Lucid Motors' position as a leader in the automotive industry.

 

Darren Jobling

CEO 

Zerolight, Newcastle upon Tyne, England, United Kingdom 

Thomas has consistently demonstrated his innovative and forward-thinking mindset, delivering exceptional digital solutions for clients and teams many times during his career. A unique blend of technical expertise, captivating storytelling, and a relentless pursuit of excellence, has positioned him as a sought-after industry expert, capable of redefining the automotive digital landscape.

Dr. Felicitas Nogly

Head of Marketing Communication

AUDI AG, Ingolstadt, Bavaria, Germany


Notably, Mr. Orenz played a key role in spearheading the AVE2WEB (Audi Visualization Engine to Web) initiative, a groundbreaking project that revolutionized the automotive industry. This innovative endeavor involved the development and global rollout of the Global Cloud Streamed 3D Car Configurator, offering customers an immersive car customization experience accessible across 25 countries.

Norman Marks

Global Vice President - Automotive Industry 

Nvidia, Detroit Metropolitan Area, United States 

Collaborating with Thomas on a transformative configurator experience was a remarkable journey. Together, we pushed the boundaries of innovation, leveraging cutting-edge technologies to create a visually stunning and immersive platform. Thomas's expertise in bridging the gap between Brand, Design, and Marketing was instrumental in our success. 

Case Studies from Lucid and Audi at a glance

TO-Consult.de

Strategic Analysis for Tangible Success 

At TO‑Consult, we assess your digital ecosystem at the outset. 

Using data‑driven insight, we fine-tune strategies to maximize brand impact and drive measurable commercial returns.

  • Tailored strategies for premium brands
  • Immersive tech integration (AI, XR, Cloud)
  • Performance-focused, outcome-driven execution

Served Customers

Thomas Orenz served customers: Audi, BMW, RollsRoyce, MINI
Thomas Orenz served customers: MAYBACH, Mercedes, Porsche, LUCID
Thomas Orenz served customers: Skoda, OPEL, Nissan, Volkswagen
Thomas Orenz served customers: Toyota, General Motors, Hyundai, Stellantis
Thomas Orenz served customers: Honda, Airbus, EADS
Thomas Orenz served customers: SONY, Samsung, LG

Driving Growth Through Digital Differentiation

At TO‑Consult, I partner with automotive and premium brands to transcend conventional digital — harnessing XR, AI, and cloud‑streamed platforms for strategic, measurable impact.

With over 25 years of experience delivering innovation for Audi, Porsche, Lucid Motors, BMW, Stellantis, and New Murabba, I guide programs from product vision to customer touchpoints.

Whether launching immersive configurators or scaling personalized retail experiences, I translate strategy into execution — and execution into meaningful growth.

→ Let’s build what others will benchmark tomorrow.

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AI based Cinematic Driving

Leading the way in personalized automotive films created through real-time configurations for discerning customers.

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In these quotes, you can expect to read about the transformative impact of my work and collaborations in the fields of automotive visualization and immersive experiences.

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With over two decades of expertise, I offer fresh perspectives, dependable solutions, and unwavering support. Let's connect and take your digital marketing to new heights.

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Two compelling cases vividly demonstrate the realm of possibilities. By offering seamless and innovative experiences, customers are deeply engaged, spending more time and exploring extensive configuration options.

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Thomas Orenz - Expert in Immersive Digital Customer Experiences. With over 23 years of experience in the field of high-end VR, AR, MR, and XR, Thomas Orenz has established himself as a respected industry leader.

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Get in touch today and let's explore how we can revolutionize your digital marketing efforts together. Contact me to unlock the full potential of your digital presence.