Uncover Thomas Orenz's journey to igniting marketing success in the automotive industry. Explore his experiences, successes, and groundbreaking innovations in immersive digital customer experiences.
Thomas Orenz - Expert in Immersive Digital Customer Experiences
With over 23 years of experience in the field of high-end VR, AR, MR, and XR, Thomas Orenz has established himself as a respected industry leader. His passion lies in creating immersive and engaging digital journeys that drive sales and revolutionize the automotive industry.
Thomas began his journey in 2000 at 3DExcite after completing his studies in industrial design at Burg Giebichenstein University of Art and Design Halle. Throughout his career, he has successfully managed critical projects, led pilot initiatives, and made valuable contributions to global sales and development efforts.
Having worked with renowned organizations such as ALTEN Group, McCANN, the United Digital Group, and the Bertrandt Group, Thomas joined Audi AG in 2012. There, he played a key role in driving the development of premium visualization solutions. His innovative achievements include the creation of the world's first cloud-streamed 3D configurator and the groundbreaking Audi VR experience, which transformed the automotive retail landscape in Audi City stores worldwide.
In 2019, Thomas took on a new challenge as the Director of Digital Interactive Marketing at Lucid Motors in the United States. His visionary leadership has been instrumental in revolutionizing the digital shopping experience for the luxurious Lucid Air sedan, setting new industry standards.
Thomas Orenz brings a wealth of expertise and a forward-thinking approach to every project. His dedication to driving sales growth and his passion for innovation have consistently delivered outstanding results. With a deep understanding of customer behavior and emerging technologies, Thomas is committed to pushing the boundaries of immersive digital customer experiences.
Experience the expertise and visionary leadership of Thomas Orenz for your next automotive marketing venture. Together, let's drive innovation, unlock new digital frontiers, and captivate audiences in ways they've never experienced before.