Executive Summary
I turn advanced technology into desire.
My path from industrial design to enterprise platform governance reflects an evolution from product systems to revenue systems — integrating creativity, technology, and capital logic into one coherent operating model.
Executive Leader with 25+ years bridging the gap between High-End Engineering, Digital Innovation, and measurable Commercial Success.
I deliver world-first XR, AI, and real-time 3D platforms with measurable commercial impact at global scale.
Value Proposition
- Measured commercial uplift
+46% conversion
+51% revenue/session
+130% CTA engagement
€1,198 average configuration value increase
- Executive-level orchestration across Design, Product, Engineering, CRM, and Marketing.
- End-to-end delivery: strategy, architecture, and execution aligned with business performance KPIs.
- World-first digital platforms: cloud-streamed 3D configurators, ray-traced visualization, remote retail, and pixel-streamed XR.
Immersive Brand Universes: Creating world-first platforms (XR, Cloud-Streaming, Real-time 3D) that don't just visualize products, but sell the dream – validated by industry-leading conversion rates.
I’m Thomas Orenz, an executive leader with 25+ years of experience delivering measurable business impact through digital platforms, AI, and immersive technologies at global scale.
I operate at board, C-suite, and senior leadership level on initiatives where scale, investment volume, or organizational risk demand clear executive ownership.
When executive ownership becomes critical
I am engaged when organizations face high-stakes digital transformation under time pressure, organizational complexity, or unclear executive ownership.
My role is to create strategic clarity, align senior stakeholders across brand, technology, and organization, and translate ambition into executable programs with measurable commercial outcomes.
Representative executive mandates at scale
New Murabba (PIF) – Leading immersive, AI-driven brand platforms for a $500B+ urban megaproject backed by Saudi Arabia’s Public Investment Fund.
Lucid Motors (PIF) – Built the interactive digital team from scratch; delivered the world’s first ray-traced web configurator, Studio Live, and award-winning omnichannel experiences.
Audi AG – Led AVE2WEB and launched the world’s first cloud-streamed 3D car configurator across 25 countries — foundational to Audi City and Digital Lounges.
Porsche AG (via UDG) – Directed global web experience, producing four digital specials and winning 10+ international awards (Red Dot, iF, Montreux, etc.).
3DExcite, McCann, ALTEN, Bertrandt, Ferchau – Delivered creative solutions for BMW, Opel, VW, Rolls-Royce and Airbus.
Clients served across OEMs, global brands, and industrial ecosystems.
Sony, LG, Samsung, Toyota, Nissan, Honda, General Motors, Skoda, Stellantis, Hyundai, MINI, Maybach
Won Awards
Architecting Digital Innovation Across Automotive, Luxury & Urban Futures
I studied Industrial Design at Burg Giebichenstein University of Art and Design (in collaboration with IFS Design Berlin) and began my career shaping digital experience ecosystems for leading agencies and OEMs across Europe, contributing to solutions for brands such as Porsche, LG, Sony, Rolls-Royce, and Airbus.
At Audi, I pioneered the AVE2WEB initiative and delivered the world’s first cloud-streamed 3D vehicle configurator — a scalable platform rolled out across 25+ markets. This initiative became the blueprint for Audi City and influenced subsequent programs at Porsche, Aston Martin, and Lotus, demonstrating how immersive technology can shift an entire customer engagement model.
At Lucid Motors (PIF), I built the global interactive digital function from the ground up, delivering industry firsts across ray-traced web visualization, remote retail, and pixel-streamed VR. These programs integrated CRM, analytics, omnichannel media, and real-time 3D — driving measurable uplifts in conversion, engagement, and revenue, and establishing new operational standards for premium EV brands.
Most recently, as Director Digital Marketing for New Murabba (PIF), I led the digital transformation foundation for one of the world’s most ambitious cultural and urban development initiatives. My work connected architectural vision with AI-driven platforms, immersive content ecosystems, and performance frameworks — aligning investor, brand, and customer engagement at city scale.
Today, through TO-Consult, I advise automotive OEMs, premium brands, and global agencies on XR, AI-driven personalization, and omnichannel experience architectures — ensuring that strategic ambition translates into measurable commercial outcomes at scale.
→ Based in Munich, active globally
Available for Executive Leadership Roles (VP / Snr. Director) driving Digital Transformation & Commercial Growth. Also open to strategic advisory mandates.
Latest Articles
Selected perspectives on digital transformation, leadership, and experience architecture.